The market is currently valued at $149 billion (€127 billion), growing at a CAGR of 8.9%, and is expected to reach nearly $250 billion (€248.51 billion) by 2030.
Creatine is a new trend in functional drinks. The global creatine market is already valued at over $1 billion and is growing at a CAGR of 25.2%, expected to exceed $4 billion by the end of the decade.
The second most popular is lactoferrin (a multifunctional protein naturally found in milk), valued for its immune-boosting, anti-inflammatory, and gut-healthy properties. It plays a key role in iron regulation, antimicrobial protection, and maintaining a balanced microbiome, making it particularly attractive for holistic wellness products.
Functional drinks with low sugar, increased electrolytes, and “clean label” products are in third place. From coconut water and functional sparkling drinks to next-generation sports drinks, brands are responding to the demand for beverages that not only quench thirst but also restore, energize, and support performance.
Source: Grand View Research