Health food market: development in Russia and in the world


Our readers are already well aware of what specialized therapeutic nutrition is and how important it plays in the patient’s rehabilitation process.

Clinical special food can be divided into two “cells”: enteral – in which the patient is shown special balanced mixtures, and parenteral – when food enters the body mainly intravenously.

Nutritional support for patients with various diseases is a step towards positive changes: improving health, mood, quality of life. If the nutritional status of the patient is determined in time and medical nutrition is prescribed for him, then it is possible to shorten the period of his rehabilitation, reducing the risk of complications and illness.

The benefits of specialized nutrition have been scientifically proven, and the market is filled with a variety of foods to support the nutritional status of a person. However, many people with medical conditions are at risk of malnutrition and nutritional deficiencies.

Few statistics (according to the European Association for Enteral and Parenteral Nutrition ESPEN): nutritional deficiency affects up to 59% of infectious patients, up to 48% of patients in the surgical department, and up to 88% of cancer patients. Also, more than half of patients in pulmonology, gastroenterology, therapeutic treatment, and geriatrics face the same problem.

In our country, if we rely on various statistics, these indicators also go over the figure of 50%; and with cancer, the number of those who lack nutrients reaches 80%.

Nutritional deficiency is one of the reasons for the deterioration of the patient’s health. Against this background, complications may develop that can significantly shorten a person’s life.

All these facts are more than enough to make the relevance of nutritional therapy evident.

There are leaders in the global market for clinical nutrition products and medical devices:

  • Nestlé;

  • Danone Nutricia;

  • Fresenius Kabi;

  • Primus Pharmaceuticals, Inc .;

  • Abbott Laboratories;

  • Victus, Inc .;

  • Reckitt Benckiser Group Plc .;

  • Meiji Holdings. Co., Ltd.

What drives market growth? Development of healthcare systems, improvement of people’s living standards, introduction of new technologies, industry innovations and so on. Today, different companies are expanding their product range and are constantly focusing on the needs of the population.

Today, about 30% of the enteral nutrition market worldwide is concentrated in North America. The reasons for this, experts say, are the strong mechanisms of the US health care system and the introduction of innovations into the industry.

In the current conditions of life, the pandemic has become an incentive for the growth of the global market for therapeutic nutrition. During the period of coronavirus infection, sales of nutritional support products increased abroad. When patients lose their appetite due to illness, complications, when many are on mechanical ventilation, the relevance of specialized mixtures is obvious.

If we talk about the Russian segment, then its volume is about 3 billion rubles, and its capacity is 10 times higher. 96% of the market is made up of imported products, 1% is imported from Belarus, and the remaining 3% is domestic production. Such data were provided by experts to the Milknews portal.

The list of key industrial players in the Russian health food market includes such companies as:

  • Nestle;

  • Danone;

  • B. Braun;

  • Abbott;

  • Hero;

  • Fresenius Kabi;

  • “Infaprim”.

Nestle experts in a commentary for Milknews noted that today the domestic segment of special meals for nutritional support of patients differs from the markets of other countries. Abroad, the concept of “nutritional deficiency” has long been used in medicine, indicating the need to choose a medical food for the patient. At the moment, the Russian market is at the initial stage of development. But he has great prospects.

As a Nutricia specialist told the source, the industry is developing most actively in the categories of nutrition for cancer patients (14% of the total market), as well as for patients with rare diseases and allergies to cow’s milk proteins. There are many studies from all over the world that scientifically prove the effectiveness of specialized nutrition, and this is an important factor in the growth of the segment. Nutritional support as the most important component of the rehabilitation process is included in the treatment protocols for patients.

Experts from both Nestle and Nutricia noted the importance of government and healthcare professionals supporting the market. Experts consider this to be the “key to the successful development” of the specialized therapeutic nutrition industry.

The independent expert noted the urgent need to increase the share of domestic production, as indicated in the source.

Specialized nutritional care is an emerging market that needs support that will boost the segment’s growth and patients with nutritional deficiencies much closer to recovery.

The material was prepared by Alexandra Goryunova.

Source – https://milknews.ru/longridy/lechebnoye-pitaniye.html